EA Sports and EA Games, two of the world’s most successful and recognizable gaming companies, have been combined for years. But in an internal shakeup, they are splitting apart. EA Games will be renamed “EA Entertainment” and will include many of EA’s major studios such as BioWare, DICE, and Criterion. This split is intended to create a more focused organization to develop and deliver the type of high quality gaming experiences that fans expect.
The first of the major changes was seen last year when EA Sports was given its own leadership team, led by executive vice president and general manager Danny Suggs. EA Sports is now dedicated to creating authentic sports video games with its core franchises including Madden NFL, FIFA, and NHL.
Specialized leadership now heads up the newly revamped EA Entertainment unit as well. The team is led by executive vice president Patrick Söderlund and includes studios such as BioWare, DICE, Criterion, and Maxis. This team will be focused on the company’s expansive world of games such as Mass Effect, Star Wars Battlefront, Need For Speed, and The Sims.
With the split, the two companies can focus more in-depth on the type of games they want to make and the experiences they’re offering. This will give fans two major companies that are more tailored to the types of games they know and love. EA Sports will continue to build on its excellence in sports games while EA Entertainment will specialize in world-building experiences that range from fantasy to reality.
While this internal shakeup may mean changes, the gaming community can look forward to the possibilities of new and improved experiences coming their way. EA Sports and EA Entertainment are set to be top players in the gaming market, each focusing on their own unique brands that will surely excite and entertain gamers throughout the years.